CIW Social Media Strategist

40 Hours / Access Length: 12 Months / Delivery: Online, Self-Paced

Course Overview:

This course teaches the foundations of social media technologies, communication methods and how to engage consumers using various tools. You will learn how social media is used in a business setting, and how to use social media to boost brand recognition and achieve organizational goals. You will also learn how to build social media strategies and tactics, build and manage campaigns, and develop social media content. You will learn about major social media platforms, when and how to utilize each platform correctly in business to achieve organizational goals and strategies. This course will teach how to plan, develop, promote, deliver, present, and analyze social media activities. You will learn about how risks, reputation, crisis response, advertising and promoting are managed and maintained. This course will also teach you how metrics, analytics, reporting and social media optimization drive business goals and strategies.

Topics include:

• Explain business uses of social media.
• Identify steps involved in a creating successful social media campaign.
• Discuss crowdsourcing and crowdshaping strategies.
• Identify strategies and tactics for creating and using folksonomies.
• Summarize and deploy typical social media metrics.
• Explain the concept of gamification in relation to social media, including peer-based endorsements.
• Identify and use tactics for gathering and analyzing data.
• Explain specific user-tracking techniques.
• Track virtual and brick-and-mortar business using social media and Web technologies.
• Explain and interpret data reuse strategies.
• Create reports about strengths and deficiencies of existing social media strategies.

Prerequisites:

The CIW Social Media Strategist courseware requires an understanding of how internet technologies are used in business, HTML5 and CSS3 coding, and user experience development. Suggested prerequisites are the CIW Internet Business Associate course, the CIW Site Development Associate course, the CIW Advanced HTML5 & CSS3 Specialist course and the CIW User Interface Designer course, or equivalent knowledge. 

Target Audience:

• Web designers
• Internet consultants
• IT professionals
• Marketing professionals
• Web and graphic artists
• Business professionals

The CIW Social Media Strategist course prepares candidates to take the CIW Social Media Strategist exam, which, if passed, earns the individual the CIW Social Media Strategist certification.

Course Outline:

Introduction to Social Media

• Social Media Introduction
• What Is Social Media?
• Social Media Foundation Technologies
• Social Media Communication Methods
• Social Media Consumers
• Types of Social Media
• Mobile Social Media
• Social Media Engagement
• Introduction to Social Media Tools

Using Social Media in Business

• Embracing Social Media
• Business Adoption of Social Media
• Organizational Goals for Social Media
• Social Media Job Roles
• Social Media Impact on Business
• Boosting Brand Recognition
• Advantages of Social Media in Business

Developing a Social Media Strategy

• Social Media Strategies
• Listening and Analyzing
• Analyzing Market Segments Personas
• Targeting the Audience
• Using a SWOT to Analyze a Social Media Plan

Creating a Social Media Campaign

• What Is a Social Media Campaign?
• Planning a Social Media Campaign
• Campaign Project Management
• Planning a Campaign
• Campaign Strategies and Tactics
• Developing Social Media Content
• Curating Content

Social Media Platforms

• Platform Selection
• Choosing the Appropriate Platform
• Facebook
• Twitter
• LinkedIn
• Instagram
• Pinterest
• Google+
• Media Sharing
• Industry or Niche Platforms
• Social Media Communities
• Gaining an Advantage from Social Media Trends

Presentations and Business Blogs

• Social Presentations
• Planning a Presentation
• Developing Presentations
• Promoting Your Presentations
• Delivering Presentations
• Presentation Follow-up and Analysis
• Presentation Technologies
• Business Blogs

Risks, Reputation, and Crisis Response

• Social Media Risks
• Assessing Risks
• Risk Management Strategy
• Social Media Policies
• Managing Social Media Data
• Legal and Regulatory Compliance
• Reputation Management

Social Media Advertising

• Social Media Advertising
• Advertising on Facebook
• Advertising on Instagram
• Advertising on Twitter
• Advertising on LinkedIn
• Advertising on Google Platforms
• Advertising on Pinterest
• Selecting the Best Advertising Platform
• Social Media Advertising Best Practices

Social Media Metrics and Analytics

• Social Media and Big Data
• Social media mining
• Social Media ROI and Metrics
• Tools for tracking metrics

Reports and Optimization

• Social Media Reports
• Social Media Optimization (SMO)

All necessary materials (online eBook) are included.

Certification(s):

The CIW Social Media Strategist course prepares candidates to take the CIW Social Media Strategist exam, which, if passed, earns the individual the CIW Social Media Strategist certification.

• Cable and DSL internet connections are recommended for the best experience.

• CPU: 1 GHz or higher
• RAM: 2 GB or higher
• Resolution: 1280 x 720 or higher
• Speakers / Headphones
• Microphone (Webinar / Live Online sessions)

• Microsoft Windows 7 or 10 (Home, Pro)
• Mac OSX 10 or higher.
• Latest Chrome OS
• Latest Linux Distributions

NOTE: While we understand that our courses can be viewed on Android and iPhone devices, we do not recommend the use of these devices for our courses. The size of these devices do not provide a good learning environment for students taking online or live online based courses.

• Latest Google Chrome is recommended for the best experience.
• Latest Mozilla FireFox
• Latest Microsoft Edge
• Latest Apple Safari

• Office suite software (Microsoft Office, OpenOffice, or LibreOffice)
• PDF reader program (Adobe Reader, FoxIt)
• Courses may require other software that is denoted in the above course outline.