Travel and Tourism Agent

130 Hours / Access Length: 12 months / Delivery: Online, Self-Paced

Course Overview:

This course will look at the tourism industry through the lens of business, specifically by considering the management, marketing, and finance issues most important to industry members. The course will start with a comprehensive model of tourism and continue with individual sections that provide a thorough understanding of all sectors of travel and tourism. The role of the travel agents, technology, transportation modes, accommodations, cruise lines, destinations, attractions, and food and beverage operations are all covered in detail.

Students will:

  • identify the basic principles of the travel industry
  • list the various modes of travel and types of travel
  • describe the strategies for sales and marketing in the travel industry
  • identify the opportunities and work venues available for the travel agent
  • demonstrate proficiency in the technology used in the travel agency

Course Outline:

Lesson 1: Introducing the World's Largest Industry, Tourism

This lesson will provide a general overview of the tourism industry and will introduce students to basic concepts.

Lesson 2: Marketing to the Traveling Public

This lesson will provide an overview of the types of tourists and the ways in which they can be marketed to.

Lesson 3: Delivering Quality Tourism Services

In this lesson, you will learn more about travelers and how tourism suppliers identify and deliver quality services.

Lesson 4: Bringing Travelers and Tourism Service Suppliers Together

This lesson takes an in-depth look at the multifaceted distribution systems and sales functions that link travelers and tourism suppliers.

Lesson 5: Capturing Technology's Competitive Advantages

This lesson explores how technology has shaped and continues to change every aspect of the tourism industry.

Lesson 6: Transportation

This lesson will focus on the marketing, management, and financial issues facing transportation.

Lesson 7: Accommodations

This lesson will focus on the marketing, management, and financial issues facing the accommodation service industry.

Lesson 8: Food and Beverage

This lesson will focus on the marketing, management, and financial issues facing the food and beverage service industry.

Lesson 9: Attractions and Entertainment

This lesson will focus on the marketing, management, and financial issues facing the attractions and entertainment industry.

Lesson 10: Destinations

This lesson will focus on the marketing, management, and financial issues facing the travel destination industry.

Lesson 11: Economic and Political Impacts of Tourism

This lesson will explore the economic and political forces that shape the current and future operating environment for every person and organization that is found in the tourism model.

Lesson 12: Environmental and Social/Cultural Impacts of Tourism

This lesson will explore the environmental and social/cultural forces that shape the current and future operating environment for every person and organization found in the tourism model.

Lesson 13: Sustaining Tourism's Benefits

This lesson is devoted to exploring how the benefits of tourism can be maintained.

Lesson 14: Sustaining Tourism's Benefits

This lesson will explore the future or tourism and discuss potential initiatives and developments.

All necessary materials are included.

System Requirements:

Internet Connectivity Requirements:
  • Cable and DSL internet connections are recommended for the best experience.
Hardware Requirements:
  • CPU: 1 GHz or higher
  • RAM: 2 GB or higher
  • Resolution: 1280 x 720 or higher
  • Speakers / Headphones
  • Microphone (Webinar / Live Online sessions)
Operating System Requirements:
  • Microsoft Windows 7 or 10 (Home, Pro)
  • Mac OSX 10 or higher.
  • Latest Chrome OS
  • Latest Linux Distributions

NOTE: While we understand that our courses can be viewed on Android and iPhone devices, we do not recommend the use of these devices for our courses. The size of these devices do not provide a good learning environment for students taking online or live online based courses.

Web Browser Requirements:
  • Latest Google Chrome is recommended for the best experience.
  • Latest Mozilla FireFox
  • Latest Microsoft Edge
  • Latest Apple Safari
Basic Software Requirements (These are recommendations of software to use):
  • Office suite software (Microsoft Office, OpenOffice, or LibreOffice)
  • PDF reader program (Adobe Reader, FoxIt)
  • Courses may require other software that is denoted in the above course outline.